Business Beat

March 29, 2013
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JCP&L Holds New Emergency Responder Electrical Safety Training


Jersey Central Power & Light (JCP&L) is conducting a new electrical safety training program for emergency first responders throughout the company’s Northern and Central New Jersey service areas.

The program was announced earlier this year as part of a series of new operational practices to provide additional safety information to municipal officials about power restoration efforts during significant storm events.

Bill Stevenson, a JCP&L safety supervisor, conducts a First Responder Safety Training Program.

Bill Stevenson, a JCP&L safety supervisor, conducts a First Responder Safety Training Program.

JCP&L recently held its first emergency responder safety training program at the Monmouth County Office of Emergency Management meeting in Freehold.

The program, conducted by JCP&L safety supervisor Bill Stevenson, included practical and important safety tips for police and fire personnel as well as emergency medical technicians when responding to downed power lines and other emergencies involving electrical equipment and facilities.

Copies of JCP&L’s emergency responders’ electric safety kit are distributed at each training program. The kits include:

A video titled “Electricity – Recognizing and Avoiding the Hazards.”

A DVD detailing JCP&L’s storm restoration process.

A PowerPoint presentation and supplemental booklet for emergency responders.

Suggested guidelines for developing standard operating procedures for emergency situations when electrical facilities are involved.

A facilitator’s guide containing helpful tips on effectively presenting safety training to police, fire and emergency medical technician organizations.

“The emergency responders’ electrical safety kit was created based on the feedback JCP&L received from emergency management and municipal officials,” Stevenson said. “The communities we serve ultimately will benefit from this comprehensive program since first responders will be better trained to handle emergency situations involving electricity.”


Provident Bank Names Giobbie as Senior Vice President

Provident Bank recently promoted Albert Giobbie of Tinton Falls to senior vice president and regional manager of 11 branches in Monmouth and Ocean counties.

In this position, he is responsible for growing branch distribution business and leading branch managers to develop relationships and meet the needs of consumers and businesses in the communities they serve.

Albert Giobbie

Albert Giobbie

Giobbie joined Provident in 1998 after the bank acquired Monarch Bank, where he served as senior branch manager. Previously, he held positions with Chase Manhattan, Chemical Bank, Crossland Savings Bank and Staten Island Savings Bank.

Giobbie is a graduate of America’s Community Bankers National School of Banking and earned his bachelor’s degree in finance from Pace University in New York.

Giobbie serves as treasurer of the Monmouth Park Charity Fund, which supports nonprofit agencies in Monmouth County that provide health-related and special needs services. Previously, he served on the board of directors of The Wellness Community, Northern Jersey Shore – The Diney Goldsmith Center, which provides non-medical support services for people with cancer.

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More information about Provident is available at


Spitball Helps Local Author Gain National Distribution for Book


RED BANK – Spitball Advertising implemented an inventive marketing plan for author Harry Aderton and his novel, Heaven’s Night, that would lead to wide recognition, a distribution deal with Emerald Book Co. and a series of book signings at Barnes & Noble.

“This book had all of the makings of an action movie,” Spitball co-founder and CCO Steve Bailey said. “We looked at other novels of similar genres and found that the authors or publishers all pretty much just posted their books in the sea of others with nothing special to promote sales. It quickly became evident that we needed something that was different.”

After intense brainstorming sessions, Spitball commissioned custom illustrations from key scenes in the book. Layer separations and effects were added to create a fast-paced trailer to be used as media for marketing the epic novel.

The book’s website features the trailer as well as a unique, scrolling, one-page design that reinforces the powerful imagery of the marketing campaign.

On working with Spitball for the first time, Aderton said, “I had written a book, Heaven’s Night, and intended to sell it on e-retail sites. I really liked the work Spitball had done for others.

“And despite their not having experience working with authors, I felt they would ‘get it’ better than any of the others I’d talked to. And it turns out they really did,” he said.

After a short couple of months, Aderton received the news that Emerald Book Co. would distribute his first novel and sell the hard-cover book at Barnes & Noble stores. As of March 2013, it is currently available at Barnes & Noble, where he will appear at upcoming book signings, as well as and other fine retailers.

“This is what I wanted from the beginning” Aderton said. “Things have moved extremely fast and I’m just so thankful that the trailer was such a hit. Heck, I still watch it five times a day myself!”

The trailer is available for viewing at


Grabowy Named Resources Real Estate Agent of Month


RUMSON – Kathryn Ward Grabowy, sales professional with Resources Real Estate in Rumson, was named Agent of the Month for February.

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Grabowy has consistently been a top producer for the company since joining them in July 2002 and led the company’s overall sales production for the month of February.

Kathryn Ward Grabowy

Kathryn Ward Grabowy

Grabowy also was presented with the Team Spirit Award for February. The company places a high value on team cooperation and support.

Resources Real Estate is a full-service independent residential brokerage opened by Carolynn Diakon in 2000. Thomas McCormack, with the company since 2002, joined her as a partner in 2010.

Resources Real Estate is located at 112 East River Road in Rumson, 36 Beach Road in Monmouth Beach and 4A West Front St. in Red Bank.

Additional information is available by calling 732-212-0440 or visiting The downtown Red Bank office is accepting applications for energetic, motivated agents. Will train, no previous experience necessary. Internships available. Call 732-212-0440 or email for more information.


BSY Recognized for Exceptional B-to-B Services

HOLMDEL – For the seventh consecutive year, BSY Associates Inc. (BSYA) has been named one of Crain’s BtoB magazine’s top 100 business-to-business marketing and advertising agencies in the United States for 2012.

“Spurred by continued economic growth, as well as political and Olympic advertising, b-to-b agencies had a strong year in 2012 – increasing their revenue, adding new business and developing compelling work for clients,” said Kate Maddox, executive editor for BtoB magazine, a leading source for b-to-b marketers. The largest company to be honored had in excess of 8,600 employees. BSYA operates its award-winning agency with just six full-time staff.

BSYA, founded in 1974 by Barbara Spector Yeninas, a former journalist, once more secures this title by continually creating inventive campaigns as well as successfully branching out in to new industries. With a strong franchise in international trade and transportation, the company has expanded its clientele and entered the new industries of waste management, event venues, nonprofit community services, labor relations, maritime anti-piracy, port operations and cargo security.

During the same time, BSYA launched several new major full-scale marketing campaigns, generating successful results for each client.

“In a difficult economic environment, BSYA continues to deliver outstanding work and marketing results for clients across a wide range of business sectors,” said Gordon Forsyth, managing partner. “Our expertise is expanding in the brand development and business start-up disciplines, where we see continued opportunity for growth.”

To find out more, visit


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