Business Beat

April 26, 2013
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Laughlin Constable Acquires Filter Advertising


Laughlin Constable, an independent, full-service marketing communications agency with offices in Chicago, Milwaukee and New York City, has acquired Filter Advertising, a creative agency with in-house production capabilities and offices in New York and Red Bank.

“Laughlin Constable read the digital tea leaves well before many others in our industry, and the agency’s early and ongoing investments in building its digital capabilities give it a strong market position with great potential for future growth,” said Filter President J.C. Addison. “We wanted to offer our clients a full range of interactive services, and partnering with Laughlin Constable puts us in a strong position to do that.”

Addison and his partners, co-executive creative directors Chris Brignola and Jay Sharfstein, founded Filter in 2005.

Steve Laughlin, CEO of Laughlin Constable, praised Filter’s work and said the acquisition expands the agency’s ability to serve East Coast clients. “I’m a huge fan of Filter’s creative work,” Laughlin said. “The glow from their numerous awards reflects their creativity, strategic smarts and competitive spirit.”

Michael Jeary, Laughlin Constable’s New York president, said, “Filter brings a track record of success and has incredibly talented people. We are excited about our future possibilities together.”

With the Filter acquisition, the Laughlin Constable offices in New York and New Jersey will work with clients that include USA Network, Retro Fitness, Prevention First, Sterling National Bank, A&E, Jewish Home Lifecare, Let’s YO Frozen Yogurt, Lung Cancer Alliance, Parfums de Coeur, HGTV, Community Foundation of New Jersey and NBC Sports.

Some of Laughlin Constable’s other clients include Bridgestone Firestone, Bon-Ton Stores, Delta Dental, GE Healthcare, Abbott Laboratories, Johnson Controls and Cadence Health System.

With the acquisition, Laughlin Constable now has 245 employees across its four offices. Terms of the agreement were not disclosed.

For more information, visit and


Two from Area Honored with National Coldwell Banker Managers Award

Hal Maxwell, president of Coldwell Banker Residential Brokerage in New Jersey and Rockland County, N.Y., has announced that 13 of the company’s branch vice presidents have been awarded the prestigious NRT President’s Council for Managers Award.

Among those winning the award are Cheryl Laperriere of the Rumson/Fair Haven office and Lou Redbord of the Holmdel/Colts Neck office.

The award recognizes the top 20 percent of office sales managers who have demonstrated extraordinary leadership and management skills. NRT is the parent company of Coldwell Banker Residential Brokerage.

The NRT President’s Council Managers Award winners are chosen from NRT’s approximately 725 sales offices across the nation. The award is based on performance criteria that includes real estate sales, mortgage services, and overall office performance. The President’s Council award recipients guided their sales teams in providing remarkable service that helped buyers and sellers achieve the best possible results.

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“Each member of this outstanding group has demonstrated effective leadership and total commitment to the success of our agents and clients. They offer persistent mentoring to their sales teams, always sharing their valuable knowledge, experience and skill,” Maxwell said. “We are fortunate to have such an exemplary group of branch vice presidents here at Coldwell Banker Residential Brokerage.”

Additional information about Coldwell Banker Residential Brokerage in New Jersey and Rockland County, New York, is available by visiting


MU Students Launching Dog-Treat Line


WEST LONG BRANCH –Paw-Triots dog treats, a new brand created by Monmouth University’s Entrepreneurship class, is partnering with K9 Soldiers, Inc. to donate partial proceeds to support the service dogs of America.

For a few months the class has been working to produce an all-natural, grain-free dog treat with no fillers. These treats are manufactured in the United States and will support the dogs who serve the country as K9 soldiers.

The students are responsible for all aspects of creating this brand – from production, research and development and sales to marketing, publicity, and information technology.

K9 Soldiers, Inc., in Flemington, is an organization that trains service dogs for soldiers returning from war who are in need of love and protection. They also have rescued dogs from the Afghanistan and Iraq area, giving them a warm, loving home and nursing them to health again.

The product launch for the Paw-Triots dog treat, open to the public, will be held from 1 to 4 p.m. Saturday, April 27, in Anacon Hall, located in Monmouth University’s Rebecca Stafford Student Center. During the event, service dogs and soldiers from K9 Soldiers, Inc. will be present, and all attendees will have the privilege of hearing the stories of our brave soldiers and their service dogs.

To RSVP to the event, please email the official Paw-Triots at

Additional information about the product, the class and the organization is available by visiting PawTriots.


New Boutique, SadieJames, Emerges in the Wake of Sandy


FAIR HAVEN – SadieJames, a new woman’s boutique, is coming to the borough.

The new store comes in the wake of Super Storm Sandy when Cocotay Boutique, founded by Taylor Blaisdell, was lost. SadieJames is slated to open the beginning of May.

Former Cocotay Boutique owner Taylor Blaisdell has collaborated with SadieJames owner and former Cocotay manager Chelsea Delaney to bring the best of Cocotay to the new store. SadieJames will feature many of the same brands as Cocotay, along with their top-notch customer service and dedication to supporting the local community.

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“We can’t wait to see the familiar faces of former Cocotay customers, while introducing ourselves to new customers in Fair Haven and the surrounding areas,” Delaney said. “The intention of our boutique is to provide great fashion while meeting the needs of our busy customers through convenience, comfort, chic style and more.”

A dedication to local charity is important at SadieJames and will be featured in the fall Runway for Recovery hosted with Leslie Hecht. SadieJames, at 769 River Road, will feature designs from Yoahna Baraschi, DL 1961, Mother Denim, Nest Candles and more.

Store hours are from 10 a.m. to 6 p.m. Monday through Saturday with additional hours for private shopping and special events.


Employees Donate Unused Sick Time to Sandy Relief

TINTON FALLS – After the second costliest storm in U.S. history pounded New Jersey and its neighboring states last October, employees at Symbolic Systems, Inc., a small company with New Jersey offices in Monmouth and Union counties, decided to help out in an unconventional way.

The workforce sent the money from their unused vacation time to the New Jersey Relief Fund. Through this effort, referred to as Donate a Day: Work to Rebuild the Jersey Shore, more than $11,000 was raised to help the victims of Super Storm Sandy.

“I think what has made Donate a Day such a success is that our employees helped people that they know who not only suffered personal inconveniences, but also huge financial losses,” said Frank Ponzio, Symbolic’s founder and president, “and I personally thank everyone who made this project a success.”

The Symbolic staff came up with the innovative solution of “giving a day.” Employees from Symbolic’s locations in Tinton Falls and Summit, Maryland and Texas participated.

The New Jersey-based Symbolic staff endured challenges and hardship from the storm and that offered part of the motivation to rally as a company and help financially. Like thousands of other residents, many of the employees and their family members lost power at their homes for weeks. The company’s Tinton Falls office was closed for a week due to flooding, leading employees to work at various remote locations.

“The Donate a Day effort is a reflection of the great people we have on our staff,” said Frank Ponzio. “They exemplify Symbolic’s long-standing history of sharing with others.”

Symbolic Systems, Inc. provides Information Technology (IT), data engineering, project management, configuration management and software development services to the government, Department of Defense and industry.

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