Business Beat

June 21, 2013
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Colonial American Bank Celebrates Shrewsbury Branch Grand Opening


SHREWSBURY – Colonial American Bank held the grand opening of its new Shrewsbury branch office on Saturday, June 1, with Ken Kobylowski, the state commissioner of the Department of Banking and Insurance, cutting the ribbon to start the celebration.

Assemblywoman Mary Pat Angelini, R-11th, and Shrews­bury Council President Thomas C. Menapace were also on hand for the event.

Community members toured the new bank which features: a public WiFi area; cookie and coffee bar; customer friendly banquettes for all service needs; LCD information screens; a state-of-the-art coin counter; and state-of-the-art conference room with flat screen TV for presentations. Activities included a clown, balloon sculptures, refreshments and giveaways. Barbara Taylor was announced as the winner of the iPad mini-giveaway.

“We had an overwhelming response from the public, friends, and family who joined us in a day of celebration,” said Anthony Giordano III, president and CEO. “We look forward to serving our customers in Shrewsbury and the surrounding areas and contributing to the growth of the local community.”

For more information, call 732-389-9500 or visit www.colonial



Heritage House SIR Realty Continues to Expand Its Team


SHREWSBURY – Heritage House Sotheby’s International Realty welcomes five new associates to the firm in the month of May.

The Shrewsbury Office welcomed Mary Ann Azzolina, Lioudmila “Luda” DeCarlo and Susan Turner. David Muench joined the team in Middletown, now managed by his son, Brian D. Muench. To learn more about each associate, please visit the Heritage House Sotheby’s International Realty website, where a detailed profile can be found on every sales associate in the firm.

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Heritage House Sotheby’s International Realty is an independently owned and operated full-service brokerage with four sales offices in Holmdel, Middletown, Rumson and Shrewsbury. The firm’s corporate headquarters is located at 834 Broad St.

Additional information, including office locations and phone numbers, is available by visiting the website at www.heritage



Resources Real Estate Forms Construction Marketing Division


RUMSON – Resources Real Estate has created a new construction marketing division to assist both homebuyers and local builders.

“We believe that just as waterfront and historic homes have a specific audience, so too does new construction appeal to specific clients,” said Carolynn Diakon, senior partner and broker.

Having a history of strong relationships with top builders in the area, Diakon believed the company’s new division will better service the needs of their clients – both the buyers looking for new homes and the builders who construct them. To that end, the company has added a search page to its website to help buyers with the purchase of new construction – from pre-built to completed spec homes.

“We use our local knowledge and technology skills to help our clients, both buyer and builders find the right solutions,” Diakon said.

Offering architectural referral as well as land search services (even for properties not on the market), the company hopes to fill a void they perceive to exist.

“By acting as a liaison between homebuyer and builder we can help identify the needs of each and facilitate a more productive process,” said Thomas McCormack, managing partner, broker. “Our objective is to connect customers with the right builders who can custom build exactly what they need, and with our design and architectural contacts, we can remove some of the stress of client communication from the builder.”

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In addition to conducting custom-made searches for buyer clients and identifying their design preferences to help liaise between the client and builder, the company also offers specific marketing strategies for the builders who are part of the program.

“We are already seeing the success of this and we have hardly started,” Diakon said.

Resources Real Estate is located at 112 East River Road in Rumson, 36 Beach Road in Monmouth Beach and 4A West Front St. in Red Bank. Additional information is available by calling 732-212-0440 or visiting

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