FirstService Residential Names Perkins as SVP Lifestyle Division

May 2, 2014
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EATONTOWN – FirstService Residential, the leading property management company in the mid-Atlantic, announced Rick Perkins has been named senior vice president, lifestyle division.

With more than 25 years of experience in real estate, Perkins brings a proven track record for success in active adult, single family, and mixed-use master planned community development.

In this role, Perkins provides leadership and operational oversight to FirstService Residential lifestyle and active adult communities and lifestyle associates. His focus is continued development of FirstService Residential’s lifestyle and active adult client portfolio, including working in conjunction with the senior vice president of lifestyle programming to deliver enhanced amenities and lifestyle experiences for residents.

Perkins started his career in Richmond, Va., with HHHunt in sales and marketing. He joined Del Webb (later becoming Pulte) to become involved with active adult community development. Most recently, Perkins was involved with a combination of multigenerational and active adult communities at Lennar. Responsibilities included sales, marketing, and homeowner association roles.

“Rick’s diverse background, industry experience, and passion for taking a community vision from concept to actual resident experiences is exciting for us as an organization, and for our clients,” said Michael A. Mendillo, president of FirstService Residential Mid-Atlantic Region. “He is an exceptional addition to our team bringing a leadership style that will benefit our associates and ultimately our clients.”

FirstService Residential is a subsidiary of FirstService Corporation, a global leader in the rapidly growing real estate services sector, one of the largest markets in the world.

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