L.L. Bean to Open Freehold Store in September

June 5, 2013
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Internationally known outdoor retailer L.L.Bean has announced it will open a retail store in Freehold in the fall.

The new L.L.Bean store will be located in the space previously occupied by Borders bookstore in the Freehold Raceway Mall. The 25,000 square-foot store will employ approximately 100 people and will feature two levels showcasing a wide variety of the iconic company’s casual apparel and footwear, outdoor gear and apparel, including hiking, fly-fishing, kayaking, and camping products.

The Freehold location will be the third L.L.Bean’s retail store in New Jersey, joining stores in Marlton and Paramus.

“Our stores are where the L.L.Bean catalogs come to life for our customers,” said Ken Kacere, senior vice-president and general manager of retail at L.L.Bean. “It’s very exciting to enter into the Freehold area where we have a strong and dedicated customer base, as well as abundant opportunities for high-quality outdoor recreation. It’s a great community and an ideal location for one of our stores.”

The 100-plus year-old Maine outdoor gear and apparel outfitter made the decision to expand its retail presence into Freehold due to the large number of catalog and web customers in the area. The store will allow the people of Monmouth County and beyond to experience first-hand everything that the legendary retailer has to offer. Of particular note will be the inclusion of L.L.Bean’s Outdoor Discovery Schools, which will be offering an array of demonstrations, clinics and introductory hands-on activities for activities like kayaking and fly casting, all designed to remove the most prominent barriers to participation and make it as easy as possible for people to engage in outdoor activities that inspire L.L.Bean products.

The new store is schedule to open in mid-September, with a three-day grand opening celebration.

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