RUMSON — What do you call an Internet resource system that keeps all the transaction files, marketing and showing feedback all in one place?
“At Resource (Real Estate), we fondly call it ROAR, which stands for, Resources Order and Reference. We picked that name from several suggestions from the agents, but liked it because of the reference to our lion logo!” said Carolynn Ozar-Diakon.
The transparent file is available for the client to see 24/7. ROAR updates the client in sales, marketing, technology, real estate current comps, showings and showing feedback, company news, and market trends. Everything and anything pertaining to the file from start to finish is posted in the file for clients to see — from copies of advertising to website advertising information, updated market analysis to the contract and inspection documents for a purchase.
The firm believes the change was a natural progression from its ongoing position that an educated client is a smarter client. Resources Real Estate believes that part of its responsibility is to keep the client updated, and with today’s technology it became a smarter way still to open up the client files directly to the client on the Internet. The file, which is password protected for privacy, not only contains the information as it is updated and posted, it also automatically contacts the client to let them new information is available.
Clients say they love the ROAR system.
Ozar-Diakon opened Resources Real Estate, a full service real estate company in 2000. Thomas McCormack, with the company since 2002, joined her as a partner in 2010. Resources Real Estate is located at 112 East River Road in Rumson and at 36 Beach Road in Monmouth Beach. Additional information is available by calling 732-212-0440 or visiting resourcesrealestate.com.