Nita Ideas Moves to Asbury Park

July 11, 2014
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Nita Novy is the owner/designer at Nita Ideas, now located on Cookman Avenue, Asbury Park.

Nita Novy is the owner/designer at Nita Ideas, now located on Cookman Avenue, Asbury Park.

ASBURY PARK – After almost 25 years in Millburn/Short Hills, Nita Ideas has moved to Asbury Park.

One-of-a-kind designer dressing and custom couture collections are made in the Nita Ideas on-site studio with American savvy and European tradition. Designs are composed of luxurious custom fabrications, and are sold only in the spacious, new location.

Nita Novy, owner and designer of Nita Ideas, is a former Broadway actress who believes in the drama of dressing, and helps clients to realize the full potential of their individual looks. She starred on Broadway in such hit musicals as “Grease,” “Harold and Maude,” “The Sound of Music “and “Gypsy,” and has now brought her creative flair from the stage to the shore.

The collection at Nita Ideas includes formal attire, sportswear and a full line of accessories, including jewelry, belts, bags, scarves and shawls.  Whether someone is going to lunch at a friend’s or to a bar mitzvah, Novy can put together an appropriate and fashionable look from head to toe.

“While one of our specialties is dressing mothers of the bride or groom, we unequivocally do not do ‘mother-of-the-bride dresses.’ We dress modern, free-thinking women with an individual style that is age-appropriate, sexy and young at heart,” Novy said.

Nita Ideas one-of-a-kind couture collection in formalwear is available by appointment only.

Novy has always been committed to the idea of giving back, and since opening Nita Ideas almost 25 years ago, she has consistently supported many causes that benefit women. Proceeds from sales have been donated to organizations supporting ovarian cancer research, Women in Need, and lung cancer research, among others.

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Now located at 601 Cookman Ave. in the heart of the Asbury Park shopping district, Nita Idea’s new phone number is 732-998-7711.

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