The Power of Jewelry

July 20, 2012
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By Julie Davis

Alex and Ani opens in Red Bank with a focus on glamour, positive energy and good conscience

In 2004, Carolyn Rafaelian launched a jewelry line called Alex and Ani (named after her two eldest daughters). The philosophy was rather unique and somewhat visionary for that time period.

The collection was based on positive energy; the idea that wearing a piece of her jewelry made you feel empowered, enlightened and, of course, beautiful. It was also eco-friendly — Rafaelian was insistent every design was made with a conscience. All of her pieces were handcrafted from recycled metals and made right here in America (Rhode Island to be exact).

Fast forward to 2012. Alex and Ani currently has 15 retail stores in the United States, with Red Bank being the most recent location. And, while the brand has expanded greatly since its inception, it maintains its core message — embrace, celebrate and spread positive energy. Rafaelian has also stayed true to her environmentally conscious mission.

The new store, located at 12 Broad St., is as aesthetically pleasing as the designs themselves — cool, calming, almost zen-like colors greet you as you walk through the door. Bangle Bartenders are ready and willing to assist you with your selection, as well as share the story or symbolism behind each unique piece.

A Wall of Love captivates with detailed descriptions of the different charms created exclusively by Rafaelian.

Alex and Ani opened this week after much anticipation. The store, the philosophy, and, of course, the jewelry are most certainly a positive addition to Red Bank.

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