WEST LONG BRANCH – The Monmouth University Department of Athletics unveiled on Friday, May 2, its new brand identity and logo sets, including a new primary athletics logo and letter mark.
The changed visual identity reflects a new era for Monmouth Athletics with the Hawks’ recent move to the Metro Atlantic Athletic Conference and in fall 2014 to The Big South Conference as an associate member for football.
“Athletics is very excited about the new marks,” said Marilyn McNeil, Ph.D., vice president and director of athletics. “We had a small window to make some major changes with our stadium field being replaced and our MAC performance floor being repainted. Our new active marks will be the focal points of these two important facilities.
“I believe our students, especially our athletes, will love the dynamic look of our new Hawk and the bold statement made by the spirit ‘M.’ This is a perfect time for change, with our new conferences, our new president, and our new men’s lacrosse team. The new logos are the visual identity of Monmouth’s movement upward,” McNeil said.
The project includes a new primary athletics logo, two secondary logos, a primary word mark and letter mark and sport-specific logos for each team and many athletics department support areas.
The project is slated for a soft release to be fiscally responsible. New logos and marks will be appearing around campus, on athletic facilities and on uniforms of student-athletes and coaches in the coming year. They will replace the old Hawk logo and interlocking MU mark that has been used since 2003.
The new primary logo for Monmouth University Athletics is the Hawk co-branded with the word Monmouth in a modernized athletics typeface. A new Monmouth “M” will replace the previous “MU” letter mark that has been used in athletics since 2003. The two new marks will serve as the primary national identity of the Monmouth Hawks. There also will be a family of secondary logos that Monmouth Athletics will use as part of the new redesign.
Developing the new look was a team effort that began last fall. A university-wide committee of coaches, administrators and community members contributed to the process of creating the new visual identity for Monmouth University Athletics. After an extensive process, which saw multiple drafts and designs, the work was completed by New Jersey graphic design company Corsa Creative.
The visual identity marks were unveiled as part of Monmouth’s Pride Day, held on the Shadow Lawn of the university’s historic West Long Branch campus.
As part of the visual identity and branding redesign, the official Monmouth University Athletics website will now be MonmouthHawks.com although links and bookmarks associated with GoMUHawks.com will continue to function. Neulion will continue to be the website service provider for Monmouth University Athletics.
Monmouth alumni and fans can purchase a multitude of apparel and products with the new marks on them on the official online store of Monmouth Athletics, ShopMonmouthHawks.com. Fans can get a 10-percent discount through May 16 on all T-shirts ordered with the new marks.
